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UNESCO to host webinar on effective communication as African economies re-open during the COVID-19 pandemic

UNESCO Regional Office for Southern Africa and the Regional Bureau for Sciences in the Arab States in partnership with NALEDI 3D Factory will host a webinar on ccommunicating effective messaging as African economies reopen during the COVID-19 pandemic.

The webinar, which will take place on 17 November 2020, is part of this year’s commemorative activities for the International Day for Universal Access to Information (IDUAI). It focusses on COVID-19 key messaging as linked to the global 2020 IDUAI theme: “Access of Information – Saving lives, Building Trust, Bringing Hope!” 

It will engage stakeholders to mobilise support for proactive COVID-19 communications using visual and multilingual messages to improve and entrench positive behavioural change, especially in marginalised communities

The webinar will focus on four topics that look at the importance of effective communications, especially to minority groups on how to stay safe as economies re-open during the COVID-19 pandemic:

  • Lessons learned from COVID-19 communications - the gains, challenges and lessons learned during the first wave of the pandemic.
  • Message transmitted vs message received - is there a need for localised messaging?
  • Challenges faced in reopening economies and societies
  • Stigmatisation - COVID-19 does not discriminate, why do you?

The webinar will create a platform for participants to exchange best communication practices and identify challenges encountered during COVID-19 campaigns across Africa. 

It is part of UNESCO’s broader initiative to “Demystify COVID-19 for African Communities”, which aims to highlight the impact of COVID-19, to address misconceptions through the use of 3D and visual technologies to simplify (demystify) the clinical jargon, show how and why to stay  safe and to address stigma and discrimination.

Join the conversation on 17 November between 12:30pm and 2pm (Harare time). 
Register here.