Press release

PRESS RELEASE: Young Entrepreneur Boot Camp 2019

Yogyakarta, 30-31 January 2019

UNESCO Office, Jakarta in collaboration with Citi Foundation is empowering young entrepreneurs through Creative Youth at Indonesian Heritage Sites programme. The programme intends to support 400 emerging young entrepreneurs to take advantage of livelihood opportunities that the popular heritage destinations offer, in particular Toba Lake, Yogyakarta, Central Java, and Kota Tua Jakarta, while contributing to enhancing the cultural heritage values of the sites. This series of five boot camps targets 200 young entrepreneurs from Yogyakarta, Klaten, Sleman and Magelang, including youths from Borobudur and Prambanan areas. Nine creative sectors are benefitting from this programme, including in fashion, handicraft, culinary, tourism, audio-visual, fine arts, interior design, architecture, advertising, and game development.

Held in Yogyakarta and Borobudur throughout January 2019, the boot camps offer training on business development and financial management methodology, with awareness raising session on heritage preservation, inviting heritage experts and business practitioners as trainers. Sessions on social media branding and story-telling for product marketing are also on the menu.

As a next step, business strategic planning consultations are provided for the youth beneficiaries for the next three months, where they will benefit from mentoring and technical support catered to the specific need of each sector. An online platform under the handle @kitamudakreatif is available for marketing and promotional support for both the programme as well as the beneficiaries and their products and services. Under this project, UNESCO is also in the process of developing a collaboration activity with a number of universities in Yogyakarta to develop a campaign called “Branding Bahagia”. This campaign will specifically address the issues of product identity and branding faced by the youth beneficiaries, while fostering a sustainable collaborative framework between the youth groups and universities.

“Indonesia’s creative industry is growing and it is expected to be a new economic powerhouse. Young entrepreneurs in the creative sector thus have the opportunities to become the agent of change and driver of sustainable development and bring new life to heritage sites. We sincerely thank Citi Foundation for enabling this programme and we hope the young people to take advantage from this.” said Prof. Dr Shahbaz Khan, Director and Representative of UNESCO Office, Jakarta.